Bristol, VA. (November 15, 2018) — McAlister's Deli in Bristol celebrated its opening with a ribbon cutting and check presentation on Thursday, November 15th. Local media, government officials, and neighboring businesses gathered at 10 a.m. outside of the new location on Euclid Avenue to commemorate the event. 

The ribbon cutting came one week after the restaurant opened to the public on November 8th. The intervening week was Peak Restaurants' largest for an opening, with the most guests served in an opening week in company history.

At the event, Peak Restaurants also donated a portion of its first week's sales—$1,800 total—to The Junior League Baseball of Bristol VA/TN for the league's Thanksgiving Dinner Drive, an annual event that provides full Thanksgiving meals and weekend provisions to identified students within the Bristol school systems in Tennessee and Virginia. 

Peak Restaurants, which operates now 13 McAlister's Delis in Southwest Virginia and East Tennessee, is proud to serve the Bristol community, having long been connected to the Twin Cities. Its corporate offices are there. Co-owner Jeff Shawl grew up there. And Don Shawl—also a co-owner and Jeff's father—started Arbico East, Peak Restaurants' sister company and a franchisee of Arby's, in Bristol in 1982. 

​Chris Smith, another Peak co-owner, noted the restaurant group's closeness with the area when he shared a few words at the event: "Bringing a McAlister's here to Bristol," he said, "feels a lot like coming home."

McAlister’s Deli® opened its doors in Bristol at 1321 Euclid Avenue on Thursday, November 8, 2018. The first 50 guests in line received a punch card for Free Tea for a Year! Thanks for the amazing welcome, Bristol!

Bristol, VA. (November 1, 2018) — McAlister’s Deli®, a leading fast casual chain, will open its doors in Bristol at 1321 Euclid Avenue on Thursday, November 8, 2018 at 10:30 a.m. Known for its genuine hospitality, McAlister’s is home to handcrafted sandwiches, always-fresh salads, giant stuffed spuds, and McAlister’s Famous Sweet Tea™.
 
The first 50 guests in line on November 8, 2018 for the Grand Opening at 10:30 a.m. will receive a punch card allowing the holder to receive 1 free tea a week for 52 weeks. The restaurant will also be giving away prizes to guests dining there during the day-long celebration.
 
It is important for McAlister’s restaurants to give back to the communities they serve. A portion of the first week’s sales will be donated to The Junior League of Bristol TN/VA for the Thanksgiving Dinner Drive. This annual event provides full Thanksgiving meals and weekend-provisions to identified students within the Bristol, Virginia and Bristol, Tennessee school systems.
 
To also celebrate the opening, the Bristol McAlister’s, along with the Bristol Chamber of Commerce, will host a ribbon cutting on Thursday, November 15, 2018 at 10:00 a.m. There, the check will be presented for the upcoming Thanksgiving Dinner Drive.

October 30, 2018 — In recognition of National Breast Cancer Awareness Month, Peak Restaurants raised more than $1,600 for Susan G. Komen affiliates in East Tennessee and Southwest Virginia this October.

The restaurant group, which operates 9 McAlister's Delis in East Tennessee and 3 in Southwest Virginia, participated in Susan G. Komen's Dine Out for the Cure fundraiser on October 8, donating 10% of each restaurants' sales from 5:00 p.m. to close to the non-profit.

The result of the fundraiser was a donation of $1,602.20 to Susan G. Komen affiliates: $1,221.10 to Susan G. Komen East Tennessee and $381.10 to Susan G. Komen Virginia Blue Ridge. 

Susan G. Komen has been a major force in promoting breast cancer awareness and research since its founding in 1982. According to its website, the foundation has funded more than $988 million in research and more than $2.2 billion in education, screening, and treatment, serving millions in over 60 countries worldwide. Its efforts helped reduce deaths from breast cancer by 39% between 1989 and 2018.

We at Peak are proud to support breast cancer awareness and research alongside Susan G. Komen, and we thank our guests for partnering with us in this worthy cause. 

Learn more about Susan G. Komen.
Learn more about Susan G. Komen East Tennessee.
Learn more about Susan G. Komen Virginia Blue Ridge. 

Bristol, VA. (October 23, 2018) — Bristol Herald Courier featured McAlister's Deli's new Bristol location in an article Tuesday, detailing the McAlister's menu, introducing a couple of the location's managers, and revealing a prospective opening date. 

The Bristol McAlister's is Peak Restaurants' 13th location, its third in the Tri-Cities. 

Click here to read the article by David McGee of Bristol Herald Courier.