Local McAlister’s Deli Group Celebrates 15th Anniversary with Guest Appreciation Week

BRISTOL, TN – Peak Restaurants, a restaurant group consisting of 11 McAlister’s Delis in Northeast Tennessee and Southwest Virginia, is celebrating its 15th anniversary this year.  As a show of gratitude to its guests, Peak Restaurants will be hosting Guest Appreciation Week December 11th -15th. McAlister’s Delis included in this event are located in Knoxville, Oak Ridge, Alcoa, Pigeon Forge, Johnson City, and Kingsport, Tennessee, and in Roanoke, Lynchburg, and Blacksburg, Virginia.

Guest Appreciation Schedule of Events:

• MONDAY, Dec. 11 – McAlister’s Monday: Get a drink for only 15 cents with any entrée purchase.
• TUESDAY, Dec. 12 – Treat Tuesday: Add on a cookie for just 15 cents with the purchase of an entrée. 
• WEDNESDAY, Dec. 13 – Wee Wednesday: Kids eat FREE all day with the purchase of an entrée. (up to 2 kids per entrée!)
• THURSDAY, Dec. 14 – Thirsty Thursday: Everyone receives a FREE 32 oz. glass of Sweet or Unsweet tea—no purchase necessary.
• FRIDAY, Dec. 15 – Fundraiser Friday: A portion of sales all day will be donated to a local food bank in each area.

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Peak Restaurants, LLC was founded by Chris Smith, Don Shawl, and Jeff Shawl in 2002. The company was created to bring McAlister’s Deli hospitality to East Tennessee and Southwest Virginia. Peak opened its first McAlister’s Deli in the Turkey Creek development in Knoxville, Tennessee. Within 20 months, two more Knoxville locations were opened. The group expanded into the TriCities area in 2005, opening a Kingsport, Tennessee location. The opening week in Kingsport was, up until that time, the biggest opening sales week in the history of McAlister’s Deli. The company currently owns and operates 11 McAlister’s with multiple restaurants in each geographic area in which it operates.