Guest Celebration Event May 16-20, 2016

FOR IMMEDIATE RELEASE
May 12, 2016

LOCAL McAlister’s deli GROUP WINS National FRANCHISEE OF THE YEAR: hosting GUEST CELEBRATION EVENT MAY 16-20
BRISTOL, TN – Peak Restaurants, a restaurant group consisting of 10 McAlister’s Delis in Northeast Tennessee and Southwest Virginia, was named McAlister’s Deli “Franchisee of the Year” at the National FOCUS Brands Convention this year. “To receive this recognition was incredibly rewarding for everyone associated with our Company.  A lot of hard work went into this recognition and we are proud to have achieved it. We are thankful to our guests for helping to make this happen!” said Jeff Shawl, one of the partners in Peak Restaurants LLC.  To celebrate the win, the McAlister’s Delis in the group are hosting a Guest Appreciation Week May 16-20. McAlister’s Delis included in this promotion are located in Knoxville, Oak Ridge, Alcoa, Pigeon Forge, Johnson City, and Kingsport in Tennessee, and in Roanoke and Lynchburg, Virginia.
Guest Appreciation Schedule of Events:

• MONDAY, May 16 – Public Service Day: 10% off for all Teachers, Police, Fire, Military, First Responders and Hospital Personnel with ID
• TUESDAY, May 17 – Treat Tuesday: Every guest receives a free cookie with purchase of an entrée.
• WEDNESDAY, May 18 – Kid’s Day: Kids Eat Free ALL DAY with purchase of an entrée
• THURSDAY, May 19 – Thirsty Thursday! Get a Free Glass of Tea (32 oz.) (no purchase necessary)
• FRIDAY, May 20 – Fundraiser Friday: a Portion of Sales all day will be donated to local food banks in each area.

Peak Restaurants had a standout year in 2015, with extraordinary achievements in new restaurant development, food safety, overall guest satisfaction and was a leader in same store sales growth. The group currently owns 10 McAlister’s locations in Tennessee and Virginia, and has plans to expand in their markets this year. Peak Restaurants is committed to the communities they serve, with a focus on enhancing the well-being and growth of kids by supporting organizations such as the Niswonger Children’s Hospital, Knoxville Children’s Hospital, Second Harvest Food Bank, Lynchburg Daily Bread, the Muscular Dystrophy Association, and countless local schools. 
Peak Restaurants, was honored February 16 at the 2016 FOCUS Brands Global Franchise Conference, held at the Aria Resort & Casino in Las Vegas, Nevada. The conference brings franchisees and managers across the organization together with FOCUS Brands leadership and other industry professionals, to gain a deeper understanding of the food service industry, and to celebrate those who have made an impact within the organization.

About Peak Restaurants
Headquartered in Bristol, Tennessee, Peak Restaurants, LLC, named McAlister’s Deli 2015 National Franchisee of the Year, is a franchise of 10 McAlister's Deli restaurants located in Northeast Tennessee and Southwest Virginia. The company operates restaurants in Knoxville, Oak Ridge, Alcoa, Pigeon Forge, Johnson City, Kingsport in Tennessee, and in Roanoke and Lynchburg, Virginia. The group is planning to open 2 more this year in Blacksburg, Virginia and Fountain City, Tennessee. For more information, visit www.peakrestaurants.com.
 
About McAlister’s
Founded in 1989, McAlister’s® Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s brand has 350 restaurants in 26 states. Technomic® recognized McAlister’s twice in its Chain Restaurant Consumers’ Choice Awards — in 2014 as the top kid-friendly fast casual chain and in 2013 as the top fast casual chain for food and beverage. The company is headquartered in Alpharetta, GA. and is part of the FOCUS Brands group. For more information, visit www.mcalistersdeli.com.
 
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