Blacksburg, VA. (August 31, 2016) — McAlister’s® Deli, a leading fast casual chain, is opening its new location in Blacksburg at 884 Prices Fork Road in the University Crossroads development on Monday, September 5 at 10:30 a.m. Known for its American Regional Favorites Served with a Smile™, McAlister’s is home to handcrafted sandwiches, always-fresh salads, giant stuffed spuds, and Famous Sweet Tea™.
To celebrate the grand opening, the new restaurant will be hosting an official ribbon cutting ceremony on Wednesday, September 7 at 11:00 a.m. with the Chamber of Commerce, Blacksburg Partnership, and local city representatives in attendance. The restaurant will also host a fundraiser during opening week (September 5 – 12) to benefit Micah’s Backpack, a local nonprofit organization that provides direct food assistance for children from low-income families. A percentage of all sales for the week will be donated to the organization.
The Blacksburg McAlister’s is owned and operated by Peak Restaurants, LLC who has been with the brand since 2002. This is their 11th location with plans to open additional locations in Virginia in the coming years. In 2015, Peak Restaurants, LLC was named McAlister’s Franchisee of the Year.
“We are excited to introduce McAlister’s handcrafted sandwiches, family-friendly atmosphere, and genuine hospitality to Blacksburg,” said Jeff Shawl of Peak Restaurants, LLC. Co-owner Chris Smith said, “We look forward to opening our doors and building long-lasting relationships with Virginia Tech and the community.”
The McAlister’s in Blacksburg will serve guests daily from 10:30 a.m. to 10:00 p.m. For more information, please visit www.peakrestaurants.com, call the restaurant at (540) 552-0695, or visit its Facebook page at https://www.facebook.com/McAlistersBlacksburg/
About Peak Restaurants
Headquartered in Bristol, Tennessee, Peak Restaurants, LLC, named McAlister’s Deli 2015 National Franchisee of the Year, is a franchise of 11 McAlister's Deli restaurants located in East Tennessee and Southwest Virginia. The company operates restaurants in Knoxville, Oak Ridge, Alcoa, Pigeon Forge, Johnson City, Kingsport in Tennessee, and in Roanoke, Lynchburg and Blacksburg, Virginia. For more information, visit www.peakrestaurants.com.
About McAlister’s Deli
Founded in 1989, McAlister’s® Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s brand has 361 restaurants in 24 states. The company is headquartered in Atlanta. For more information, visit www.mcalistersdeli.com.
Technomic® has recognized McAlister’s twice in its Consumers’ Choice Awards for Chain Restaurants — in 2015 as top fast casual chain for pleasant, friendly service and in 2014 as the top kid-friendly fast casual chain. Franchise Business Review named McAlister’s one of its “Best Franchise Opportunities for 2015” in its Franchisee Satisfaction Awards, as well as a “Top Franchise” in 2014 based on franchisee satisfaction. In 2015, McAlister’s ranked #134 on Franchise Times’ Top 200+ list and Nation’s Restaurant News named McAlister’s the No.12 limited-service chain in its Consumer Picks Survey. FastCasual.com also recognized the brand on its “Top 100 Movers and Shakers” list of 2015.